Our Story

Our Story

It all began with a leopard-print bra and two breastfeeding mums...

That first leopard-print bra, which was worn for 48 hours straight, is now called the Original Nursing Bra—and it’s still our bestseller, more than 20 years later!

From humble beginnings developed around a kitchen table, Bravado quickly built a strong reputation as having comfortable, stylish and quality nursing bras. Lactation consultants, midwives, childbirth educators and others in the health care community quickly started recommending our products to new mums, and they still do to this day.

Now Bravado Designs' products are worn and loved by mums worldwide, including by celebrities such as Angelina Jolie, Beyoncé Knowles, Sarah Jessica Parker, Jennifer Garner and Jessica Alba. Although many things have changed since our early days, one thing never will: our commitment to bolster and enhance the self-esteem of pregnant and nursing women.

We test-wear our products on literally hundreds of pregnant and nursing mums every year to make our bras perfect, right down to the finest detail. We use real mums as models because we don't think we need models to make breastfeeding beautiful. We're a green company, and we donate products in our own community—not because it's the trendy thing to do but because it's the right thing. Because we not only want to be the brand on your bra but also the company you're proud to wear and tell your friends about.

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